By Anthony Caruso III | Publisher
The National Hot Rod Association announced on Monday that they were suing the Coca-Cola company for breaching their contract. It looked like that the governing body would have trouble to find a title sponsor due to the coronavirus pandemic.
However, if you look at social media, it looks like they may be interacting with a new sponsor. Marcus Lemonis, who is the Camping World CEO, began the thread on Twitter.
“Hey @NHRA, we at @CampingWorld aren’t scared of our commitment to racing … let’s sit down and talk sponsorship… We’re good for it, just ask your friends at @NASCAR,” Lemonis said.
A short-time later, the NHRA responded, “Hey @MarcusLemonis we are #NHRA have been camping since 1951 and are big fans! Look forward to talking @CampingWorld with you.” Lemonis then was quick to respond with “I’m a deal maker. Are you? Keep it simple, drive results to our business, introduce us to new customers, database sharing etc….?”
Camping World Holdings, Inc. is a company specializing in selling recreational vehicles (RVs), recreational vehicle parts, along with recreational vehicle service. They also sell camping supply.
This would be a perfect fit for the NHRA if it can work out. There are people, who came out on the NHRA grounds to be at the track, during national events. They have to pay a fee for this arrangement.
The billion dollar company has been involved in NASCAR since the 2008 season. Now, they are the title sponsor of the NASCAR Gander Outdoors Truck Series through at least 2022.
Camping World was the title sponsor of the Truck Series from 2009 through 2018. Then, Camping World Holdings Inc. announced for the 2019 season, it was announced that the Truck Series would take the name of NASCAR Gander Outdoors Truck Series.
Next season, Camping World is expected to be the title sponsor of the Truck Series once again, as it will be referred to as the NASCAR Camping World Truck Series in 2021.
Copyright © 2007-2020 The Capital Sports Report. All Rights Reserved.
All information contained in this Digital Publication are copyright by The Capital Sports Report, and may not be duplicated, copied, modified or adapted, in any way without our written permission. Your use of our work does not constitute any right or license for you to use our trademarks, without the prior written permission of The Capital Sports Report. Our Content, as found within our Website, is protected under United States and foreign copyrights laws. The copying, redistribution, or use of our publication by you of any such Content, is strictly prohibited. Your use of our Website does not grant you any ownership rights to our Content.
The Capital Sports Report and its logo are official trademarks of Anthony Caruso III and Anthony Caruso Enterprises.