NHRA, Camping World spark interest with social media posts

By Anthony Caruso III | Publisher

The National Hot Rod Association announced on Monday that they were suing the Coca-Cola company for breaching their contract. It looked like that the governing body would have trouble to find a title sponsor due to the coronavirus pandemic.

However, if you look at social media, it looks like they may be interacting with a new sponsor. Marcus Lemonis, who is the Camping World CEO, began the thread on Twitter.

Amalie Motor Oil sponsored Top Fuel Dragster pilot Terry McMillen racing on Saturday at the Dodge NHRA Indy Nationals presented by Pennzoil
Terry McMillen racing on Saturday at the Dodge NHRA Indy Nationals presented by Pennzoil (Photo by the NHRA)

“Hey @NHRA, we at @CampingWorld aren’t scared of our commitment to racing … let’s sit down and talk sponsorship… We’re good for it, just ask your friends at @NASCAR,” Lemonis said.

A short-time later, the NHRA responded, “Hey @MarcusLemonis we are #NHRA have been camping since 1951 and are big fans! Look forward to talking @CampingWorld with you.” Lemonis then was quick to respond with “I’m a deal maker. Are you? Keep it simple, drive results to our business, introduce us to new customers, database sharing etc….?”

Camping World Holdings, Inc. is a company specializing in selling recreational vehicles (RVs), recreational vehicle parts, along with recreational vehicle service. They also sell camping supply.

This would be a perfect fit for the NHRA if it can work out. There are people, who came out on the NHRA grounds to be at the track, during national events. They have to pay a fee for this arrangement.

The billion dollar company has been involved in NASCAR since the 2008 season. Now, they are the title sponsor of the NASCAR Gander Outdoors Truck Series through at least 2022.

Camping World was the title sponsor of the Truck Series from 2009 through 2018. Then, Camping World Holdings Inc. announced for the 2019 season, it was announced that the Truck Series would take the name of NASCAR Gander Outdoors Truck Series.

Next season, Camping World is expected to be the title sponsor of the Truck Series once again, as it will be referred to as the NASCAR Camping World Truck Series in 2021.

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