By Anthony Caruso III | Publisher
The NHRA has found their new title sponsor. The sport announced a multi-year agreement with Camping World on Sunday.
The official name will be the NHRA Camping World Drag Racing Series from now on. Camping World stepped up after the Coca-Cola company breached their contract by pulling their sponsorship agreement.
Marcus Lemonis began tagging the NHRA almost immediately after the Coca-Cola news leaked out. Lemonis is the Chairman and CEO of Camping World.
“I look at [the] NHRA and I see a growing and loyal fan base,” Marcus Lemonis said. “NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans. We at Camping World look forward to this new relationship.”
The sponsorship kicked off with the NHRA Midwest Nationals on Sunday at World Wide Technology Raceway at Gateway in Madison, Illinois. The first full season between the two brands will be in 2021.
In addition, in 2021, Camping World will regain the title sponsorship of the NASCAR’s Truck Series.
It’ll be the NHRA’s 70th year and Camping World’s 55th overall. This was a perfect match for both brands, as many racers use toter homes or RV’s while they are competing at national events and divisional around the country.
“Camping World has a strong history in motorsports, and we can’t wait to introduce them to the incredible action of NHRA’s 11,000-horsepower, 330-mph racing,” NHRA President Glen Cromwell said. “Our fans, drivers, teams and partners are thrilled about the potential of this relationship as we welcome Camping World as a partner and entitlement sponsor for the NHRA and its premier series.”
As part of the agreement, the NHRA is expected to offer growth and fan retention to Camping World. The camping business will have a presence at each national event, as well as throughout the NHRA’s broadcasts on FOX and FS1 (Fox Sports 1).