Published On: Thu, Feb 14th, 2013

Advance Pierre & RCR Renew Multi-Team Partnership

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WELCOME, N.C. – Richard Childress Racing and AdvancePierre Foods have reached agreement on a partnership program that will see multiple brands from the Cincinnati-based company serving as primary sponsors of multiple race teams in the NASCAR Nationwide Series.

Advance Pierre’s Fast Fixin’ brand will be the primary sponsor for Brian Scott and the No. 2 Chevrolet Camaro team for two races (July 21 at Chicagoland Speedway and Oct. 5 at Kansas Speedway) and one with Kevin Harvick and the No. 33 team (Oct. 11 at Charlotte Motor Speedway). Steak-EZE will sponsor Harvick and the No. 33 Chevrolet Camaro team Sept. 28 at Dover International Speedway.

“We are excited and proud to partner with Richard Childress Racing for another year. The RCR team matches everything that Fast Fixin’ and Steak-EZE stand for…quality, pride, fun and family. We wish Kevin Harvick and Brian Scott great luck this season,” stated Trey Taylor, vice president of marketing, brands division for AdvancePierre Foods.

AdvancePierre Foods is a leading supplier of family favorite foods like chicken nuggets, Philly cheese steaks, hamburgers, chicken fried steak and sandwiches to major grocery retailers as well as to foodservice, school, vending and convenience store channels. AdvancePierre uses high quality ingredients that provide unparalleled taste, convenience and value to both operators and their patrons. Headquartered in Cincinnati, AdvancePierre employs more than 4,000 people and provides consistent product quality across our 10 different manufacturing/baking facilities in Oklahoma, Ohio, Maine, North Carolina, Ohio and South Carolina.

To learn more about Fast Fixin’ and Steak-EZE, visitwww.fastfixin.comorwww.facebook.com/steakeze.

“RCR is proud that we can announce our partnership with AdvancePierre Foods,” said Richard Childress, chief executive officer of Richard Childress Racing. “The addition of Brian Scott to the No. 2 team and the already established program of Kevin Harvick and the No. 33 creates a strong program for both the Fast Fixin’ and Steak-EZE brands. We appreciate their confidence in our racing program and look forward to doing all we can for them to realize the best return on their investment with us.”

For additional information on today’s announcement, and all that’s happening at RCR, please visit www.rcrracing.com.

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About the Author

- Anthony Caruso III is the Publisher for The Capital Sports Report. He has covered local and national events, including numerous Heisman Trophy ceremonies, two Little League World Series, and the Army-Navy college football game.