By Anthony Caruso III | Publisher
The Philadelphia Soul will announce a new sponsor for the next two seasons.
Their last presenting sponsor was Frederick’s Chevrolet on the Boulevard. Now, the Soul will be partnered with Parx Casino.
The financial terms of the agreement were not disclosed. With the new agreement, the final auditions for the Soulmates Dance Team will be at 360 inside Parx Casino in Bensalem, Pennsylvania on January 29th. The auditions will begin at 7 pm.
“This deal will allow both of us to co-brand and expand our overall reach in the market,” said John Adams, chief operating officer and vice president of the Soul.
Parx Casino and the Soul will now have co-branded logos that will show the united corporate identities. The new logo will be on all team season tickets, posters, game day programs, and pocket schedules.
There will be multiple in-arena announcements, as well as community and game television promotions. In the agreement, all Chickie’s and Pete’s employees will have to display the logo on their uniforms at all of their locations, as Chickie and Pete’s owner Pete Ciarrocchi is part owner of the Soul.
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