By Anthony Caruso III | Publisher
On Wednesday, North Carolina Tar Heels head coach Larry Fedora had a surprise for his players. The players knew that they were going to be sponsored by Jordan Brand in the fall.
Michael Jordan, who owns the Jordan Brand, announced that North Carolina football will be the latest school to be sponsored by his brand. He announced the agreement in March at a basketball game.
The Tar Heels are the second Jordan Brand football team. The Michigan Wolverines were the first to team with Jordan’s brand.
“We’re excited to partner with Michael Jordan – the greatest athlete of all-time – to bring the Jumpman into the Carolina football program,” Larry Fedora said last month. “Michael’s impact on the University of North Carolina and the sports landscape in this state is incredible. Our partnership will bring us a greater association with MJ and his brand on the football field moving forward.”
North Carolina, the reigning men’s basketball champions, is one of four teams in college basketball to be sponsored by Jordan Brand. The Tar Heels are the first-team to have their football and basketball teams outfitted in the Jordan Brand.
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