By Anthony Caruso III | Publisher
Hendrick Motorsports recently announced that they were losing Lowe’s on the No. 48 car following this season. However, on Friday, Hendrick Motorsports announced an extension with Axalta.
It is a four-year deal with the company that will run through the 2022 season. The NASCAR team and the company have been together for 26-years.
|William Byron driving the No. 24 car sponsored by Axalta (Getty Images)
Axalta will be the primary sponsor for Alex Bowman for 15 races this season. They will also sponsor him for 12 races next season.
The supplier of liquid and powder coating will also sponsor William Byron for 10 races this season. They will also sponsor Byron for 13 races next seasons.
This is the second company that has recently extended their partnership with Hendrick Motorsports. NAPA Auto Parts recently re-signed with Hendrick through the 2020 season.
Axalta, previously DuPont, has been Hendrick Motorsports since Nov. 1992. It first sponsored Jeff Gordon in his first Cup Series star at Atlanta Motor Speedway.
Gordon, one of the most popular drivers in the sport during his career, won four championships with Axalta as the primary sponsor.
In 2017, the Hendrick Motorsports site, which is outside of Charlotte, N.C., opened an Axalta Customer Experience Center that is 36,000-square-foot. This helps customers train and be apart of the full racing experience.
“We are so proud of our partnership with Axalta,” Rick Hendrick said in a statement. “Their long-term commitment to our organization and our spot as a whole has been unbelievable. They are constantly innovating and investing to keep the program fresh, enhance the experience for their customers and ultimately drive value for their business.
“Projects like the Customer Experience Center on our campus are unprecedented and reinforce the strength of our relationship. We’ve worked together for more than a quarter of a century, and I believe it’s just the beginning.”
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