By Anthony Caruso III | Publisher
Magic Dry has been announced as the new sponsor for Top Fuel Harley pilot Rick House and Top Fuel pilot Scott Palmer over the last two weeks. Now, Magic Dry is the new sponsor of a national event.
The Magic Dry Organic Absorbent has been announced by the NHRA as the title sponsor for the NHRA Arizona Nationals. The 35th annual Magic Dry Organic Absorbent NHRA Arizona Nationals will be held Feb. 22-24 at Wild Horse Pass Motorsports Park outside of Phoenix, Arizona.
Midwest Organics, which is the parent company of Magic Dry Organic Absorbent and CatSpot Organic Cat Litter, has already sponsored a national event. In 2018, their company was the title sponsor of the CatSpot Organic Cat Litter NHRA Northwest Nationals in Kent, Washington last season.
“This is a very exciting time for our Magic Dry family,” Midwest Organics owner Tommy Thompson said. “We’re thrilled to see our name on this wonderful NHRA event at a facility where I’ve personally raced my drag boat several times in the past. It’s very important for us to get the word out about our absorbent to the loyal and supportive NHRA fan base. This sponsorship will take us to a new level of recognition.”
Midwest Organics has been involved in the sport since 2017 when they came on board with Palmer and his racing operation. They also sponsored House since that season, as well.
“We are so pleased that Midwest Organics is presenting Magic Dry Organic Absorbent to the drag racing community through this title sponsorship,” said NHRA vice president and chief development officer Brad Gerber. “Our fans love CatSpot Organic Cat Litter and we are excited to see them embrace Magic Dry.”
Magic Dry is a product that helps absorb all kinds of liquid spills. In addition, it is environmentally-friendly.
“Between Scott Palmer’s Top Fuel dragster, Rickey House’s Top Fuel Harley, Shane Conway’s Top Alcohol Dragster and our support of the Seattle race, we really made some great progress with our CatSpot Organic Cat Litter last year,” Thompson said. “Now we’re adding a big emphasis to Magic Dry Organic Absorbent, including placement on Scott’s dragster and Rickey’s bike, to let people know about this great product. Everyone who tries Magic Dry immediately realizes it’s the best absorbent they’ve ever used. We certainly believe NHRA fans, and even the racers themselves, will see the benefits.”
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