By Anthony Caruso III | Publisher
For the first-time in NFL history, an NFL will play in London, England on consecutive weekends. The Jacksonville Jaguars will take the unique gamble.
The Jaguars announced on Tuesday that they will play two straight weekends in England. Jacksonville is using this as a marketing tool to generate more money for its team, while also potentially garnering interest for people in England to come over to America to visit Jacksonville.
“Our work to create new sources of revenue to help us improve our long-term outlook and commitment to operating a thriving franchise in Jacksonville will continue and never end,” Jacksonville Jaguars President Mark Lamping said. “For the past seven seasons, our London strategy has been a game-changer. No single approach, including London, will answer the many challenges that are common with any market the size of Jacksonville. However, playing two games in London at Wembley Stadium, where we have outstanding relationships, at least next season and perhaps in future years during construction, will help us bridge the gap between now and when we expect the Lot J development to open.
“Jacksonville’s potential is unlimited, and I am confident we can realize it, with the Jaguars serving as the catalyst.”
The Jaguars have been playing one game in London since the 2013 season. The announcement of the franchise playing in London began in 2012, which was the first year of ownership by Shad Khan.
The idea of this agreement was to get more people interested in the team, as he had to deal with poorly attended games. During the 2009 season, according to SB Nation, the Jaguars had several black outs – which hurt revenue for the team – while also averaging 49,651 fans at their home stadium.
“First, I want to make it clear that our first priority is winning, and anything we do or say away from that will never be more important than giving Jacksonville a team that wins and the community can be proud to call its own,” Khan said. “We are committed first and foremost to winning, and that commitment drives me and everyone at the Jaguars every day.