Video game rage causes Bubba Wallace to lose Blue-Emu as a sponsor

By Anthony Caruso III | Publisher

You never know who may be watching. Just ask Bubba Wallace.

The NASCAR Cup Series driver had his sponsorship with Blue-Emu end after he quit the NASCAR Pro Invitational Series on Sunday from the virtual Bristol Motor Speedway in Bristol, Tennessee. Blue-Emu announced the firing on Twitter.

Wallace got frustrated with how he was performing during the virtual game that featured many Cup Series regulars and several retired drivers. After an incident, he signed off, as the race was still going on.

Richard Petty Motorsports NASCAR Cup Series driver Bubba Wallace during practice at the 61st annual Daytona 500
Bubba Wallace during practice at the 61st annual Daytona 500 (Photo by Jonathan Ferrey/Getty Images)

The Richard Petty Motorsports driver left the race on lap 11 of 150 after an incident with Clint Bowyer. The two drivers collided several times and Bowyer joked that he got “Bubba’ed.”

“That’s why I don’t take this sh*t serious,” Wallace said on his Twitch stream. “Peace out.”

Blue-Emu had been a sponsor with RPM since 2005. They called him out on Twitter, as the brand said, they did not want quitters, only drivers.

Landon Cassill was the other driver with Blue-Emu on his ride. And they will remain with him.

“We aren’t sponsoring Bubba anymore” Blue-Emu Executive Vice President Ben Blessing said to The Action Network’s Darren Rovell that it was about principle more than anything. “Can you imagine if he did that in real life on a track? … I used to work in NASCAR and you aren’t going to find the dollar-for-dollar return on investment we were getting on this. We though this was a blessing in disguise for us.

“But then you find out that you aren’t sponsoring a NASCAR driver, you are sponsoring someone like my 13-year-old son, who broke his controller playing some game, where he builds houses.”

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