By Anthony Caruso III | Publisher
In an unprecedented move, the NHRA has sued the Coca-Cola company. The title sponsor for the sports’ governing body has been working together since the 2002 season.
However, due to the coronavirus pandemic, Coca-Cola company wants to get out of their contract. But, here’s the problem, their deal does not expire until the 2023 season.
“Recently, Coca-Cola had a change of heart, and told us they would walk away from their agreement to sponsor our professional series — not at the end of 2023, as promised in their agreement, but now, after being with us since 2002,” NHRA President Glen Cromwell. “We’re deeply disappointed that they’ve taken this position.
“NHRA has always treated our sponsors as part of our family. Family sticks together when times get tough. But it seems The Coca-Cola Company is using the pandemic as an opportunity to break their promise. We can’t let that stand. We owe it to everyone who makes the NHRA so excellent – all our employees, teams, tracks, fans, partners and sponsors – to hold Coca-Cola to its promises.”
Following the breach of their agreement, the NHRA has filed a lawsuit against the Coca-Cola company in the United States District Court for the Central District of California. This is the first-time the NHRA has filed a lawsuit, Cromwell said.
“We never expected to be forced to take action against such a longstanding partner.” he said. “We value relationships with our sponsors. We do not take this action lightly. But we are unwavering in our belief that we have no other option to protect our rights and the interests of our racing community, especially the racers whose purse was funded in large part by this agreement.
“Thank you for all you have done these past few months. We will continue to work with the greatest sponsors in the world, and together, we will cross many more finish lines, stronger than we have ever been before.”
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