By Anthony Caruso III | Publisher
The NHRA should be happy that a sponsor is willing to step up to the plate when others are hurting financially due to the coronavirus pandemic. The infectious virus – whether you want to believe it or not – has caused businesses to shut down for months.
This has caused many to take a huge financial hit. The number could potentially be billions of dollars in losses.
Jobs are starting to come back around the country in President Donald Trump’s economy. However, there are still many businesses, who have had to unfortunately shut down — and employees lost their jobs — due to restrictions put in place by governors around the country.
Maybe that’s one of the reasons why Coca-Cola has elected to withdraw from the NHRA. They would rather spend their approx. $3 million dollars as the title sponsor of the drag racing series elsewhere.
Marcus Lemonis – who is known as The Profit on CNBC – is also the CEO of Camping World Holdings Inc., who stepped up to the plate when the Coca-Cola breach of contract leaked out to the media. It appears that he wants his company to be the title sponsor of the sport.
That’s only if the NHRA would call him. Apparently, they have seen his messages. But we do not know if they have begun to talk business.
It would appear to be very unprofessional to talk business through social media. However, Lemonis continues to tag the NHRA in posts.
In his latest post to the governing body, he wrote, “Knock Knock @NHRA? Where we at? Inquiring minds and amazing fans want to know.”
If the NHRA can agree to a partnership with the Camping World brand, it’ll be the perfect partnership for them. Many racers camp out in their RV’s or toter homes at races around the country.
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