By Anthony Caruso III | Publisher
Now, the stadium will be known as Lumen Field. Lumen Technologies is an American telecommunications company, which is located in Monroe, Louisiana.
“Through a shared vision and commitment to serving the Seattle community, we are proud to enter a new era of world-class sports and entertainment with Lumen Field,” Chuck Arnold, President, Seattle Seahawks and First & Goal Inc. said. “For nearly two decades, the stadium has made its mark as a premier Seattle venue, and a place for the community to experience thrilling victories, establish sacred traditions, and witness unforgettable moments together. We are excited to build upon that legacy and experience amazing things at Lumen Field for years to come.”
The first game with the new branding will be on Thursday Night Football. The Seahawks host the Arizona Cardinals.
The rebranding began in September when CenturyLink was changed to Lumen Technologies. The new name must be approved on Thursday by the Washington State Public Stadium Authority, which owns the stadium.
“Lumen Field represents more than just a name change; it represents our growing partnership with the Seattle Seahawks and our shared vision of using data and technology to further human progress and produce winning outcomes on and off the field,” Shaun Andrews, chief marketing officer, Lumen said. “Lumen Field is a symbol of Seattle’s passionate fans, and we are proud to be associated with this iconic venue. Lumen is dedicated to delivering amazing experiences for our clients, and we are committed to the success and support of the Seattle community.”
The stadium was first known as the Seahawks Stadium in 2002. Then, it was switched to Qwest Field in 2002.
Following CenturyLink’s acquiring of Qwest Communications in 2011, the name was re-changed to CenturyLink Field. The current naming rights runs through the 2033 season.
Some of the changes have already begun. The plan is to have all of the branding done by the start of the 2021 season.
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